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Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’ Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’
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Ken Segall, the marketing man responsible for Apple’s “Think Different” campaign as well as for putting the “i” in “iMac,” has a message for Apple: Samsung is crushing you right now. At least in terms of advertising. In a new …