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Kelsey Group Articles

Mobile Local Search Advertising to Reach $1.3 Billion?
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Shortcovers on iPhoneThe number of people using mobile devices to get content is on the way up.

Print Yellow Page Usage Erosion Forecast

Over at Media Post, The Kelsey Group is

quoted today

saying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.

Predictions in New Media for this Year

I’ve written about the trend of ad dollars going from traditional to New Media. Analysts at The Kelsey Group have a list of predictions for the new year.

Hostility Greets News Of Calacanis At Search Event

The Kelsey Group’s Interactive Local Media/SES Local event in Los Angeles in November will feature a keynote conversation with Jason Calacanis, whose critical views of SEO have earned him few friends in the industry.