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	<title>WebProNews &#187; KateModern</title>
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		<title>CBS Mobilizes A LonelyGirl</title>
		<link>http://www.webpronews.com/cbs-mobilizes-a-lonelygirl-2008-05</link>
		<comments>http://www.webpronews.com/cbs-mobilizes-a-lonelygirl-2008-05#comments</comments>
		<pubDate>Wed, 14 May 2008 23:17:59 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[EQAL]]></category>
		<category><![CDATA[KateModern]]></category>
		<category><![CDATA[LonelyGirl15]]></category>

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		<description><![CDATA[CBS plans to do mobile and online entertainment with EQAL, the team behind the lonelygirl15 YouTube phenomenon.
]]></description>
			<content:encoded><![CDATA[<p>CBS plans to do mobile and online entertainment with EQAL, the team behind the lonelygirl15 YouTube phenomenon.<br />
<span id="more-45465"></span>
<p>
Though lonelygirl15&#8242;s secret has been out for a while, the star power of her progenitors at <a href=http://www.eqal.com>EQAL</a> remains appealing. They created a follow-up series, KateModern, in conjunction with social networking site Bebo; the show averages 1.5 million views online per week.</p>
<p>
<a href=http://www.cbs.com>CBS</a> hopes some of that online pixie dust will sprinkle good fortune over them. The network arguably pushes the most to get their content into as many Internet-accessible outlets as possible.</p>
<p>
A deal announced today between CBS and EQAL means CBS will more actively look for new concepts for shows they can present beyond the world of television. CBS said the non-exclusive partnership gives them a &#8220;first look&#8221; at EQAL&#8217;s ideas for shows they can distribute across multiple platforms.</p>
<p>
&#8220;This partnering signals CBS&#8217;s attention to the Web as a new medium across both Interactive and the Network,&#8221; Quincy Smith, president of CBS Interactive, said in a statement.</p>
<p>
A hit or two on the Internet side of their business would be welcome at the network. CBS also plans some tried-and-true programming for the Internet; <a href=http://www.hollywoodreporter.com/hr/content_display/news/e3ibb27093a4c288ae2ac6928ec8c1f3ae5>Hollywood Reporter</a> noted the CSI franchise has daily webcasts on tap for the fall.</p>
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