All Posts Tagged Tag: ‘Kantar Media’

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top ten advertisers reached $15,964.4 million, up 6.6% from the previous year with Pfizer putting in the highest growth rate. Check …

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