A set of product placement ads for Microsoft's Bing ran during NBC's The Philanthropist. The ads showed two of the characters from the actual show in scenes in which Bing was being used - clearly ads, but still integrated with the actual program.
Microsoft's new search brand should be announced sooner rather than later, and when that day comes, it looks like the corporation is going to make sure people notice. According to a new report, Microsoft intends to spend as much as $100 million on an advertising campaign.
A survey by ad agency JWT found many people prefer to click their way to happiness on the Internet rather than seek the company of friends or lovers.
The next major competitive arena for advertisers is clearly cell phones and they seem to be leaping into the fray with enthusiasm.
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