WebProNews

User Generated Content Popular Online

User-generated content remains popular as 49 percent of online users have actively created or consumed material posted by others in the last month. That is according to a study from JupiterReseach titled "User-Generated Content: Strategies for Media Sites". The study found that users under the age of 25 are notably active participants with three-quarters of 18 to 25 year olds reading or writing user-generated content (UGC).

Web Boosts PC Gaming

PC gaming had a drop off in revenue in 2005 but is rebounding, according to the NPD Group. Retail sales of PC games in the United States were over $970 million in 2006. Web Boosts PC Gaming

Teens Lead On Tech, Tweens Follow

Teenagers 17 and older are leaders when it comes to adopting new technology and are twice as likely to be early users of some key new technologies as younger teens according to a JupiterResearch report "Teens and New Technology: Understanding the Adoption Cycle".

JupiterResearch Forms Email Coalition

JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC). The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators. "There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders cross industry benchmarks useless," said Vice President and Research Director David Daniels.

Marketers And Social Networks

JupiterResearch, a firm that provides information about the Internet and new technologies to businesses, has found that 48 percent of brand marketers will use social marketing tactics in the next year, compared to 38 percent who did so last year.

Micro-Business Execs Spend More Time Online

JupiterResearch, a firm that provides information on the impact of the Internet and consumer technologies on business, has found that executives operating very small businesses or micro-business executives are unique when it comes to their online behavior when compared to other online users and business executives.

Online Dating To Reach $932 Million

The US online dating market continues to grow but faces a slow down in the number of users paying for access, according to a study by JupiterResearch. European online dating sites are growing as well and are attracting new users. Revenues will double from 243 million euros in 2006 to 549 million euros in 2011, according to the JupiterResearch online dating forecast.

Online Video And The Consumer

Thirty-seven percent of consumers with high-speed Internet access are interested in watching TV online in either short or long form according to a new report from Jupiter Research, "Programming for the Three Screens".

Online Research Influences Offline Sales

Online browsing and research will increase offline retail sales by 12 percent over the next five years according to JupiterResearch. In their new report, "U.S. Online Retail Forecast, 2006-2011" growth of offline sales will reach 40 percent of total U.S. retail sales.

RSS tops Blogging in searches for Online PR

RSS and content syndication are good online PR search terms.