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JupiterResearch
Online News Sites Should Act Like Networks
By Mike Sachoff
Content producers prefer to control their own distribution on the Web, but it will not be a successful strategy for most producers in the long run according to a new report from JupiterResearch, "Networked Media: Thriving In An Intermediated World."
SES - Session: Video Search Optimization
Multimedia Track, Tuesday 3:15 - 4:30 PM
Google, Yahoo Favorite Online Brands
By Mike Sachoff
Google and Yahoo are consumer's favorite online brands, while young adults like MySpace just as much according to a new report from JupiterResearch "Google and Yahoo Are Favorite Brands Online."
Viral Marketing: Now Less Contagious
By Mike Sachoff
Around one-quarter of all online adults are thought to be influential brand advocates, but they spend more time online researching and purchasing than spreading the word according to a new report from JupiterResearch "Brand Advocates; Creating Rewarding Relationships."
StarOffice Stuffed Into Google Pack
By Doug Caverly
As described by Sun, StarOffice 8 is “a full-featured office productivity suite that’s compatible with Microsoft Office at just a slice of the cost.” That “slice” is normally $70, but, thanks to Google, the software is now free - StarOffice has become available in Google Pack.
Google, Yahoo Win Spots As Top Two Brands
By Doug Caverly
Google’s the best brand! Well, to be more accurate, it’s the favorite online brand. And to add still more qualifications, it’s the favorite online brand of about 36 percent of the people who took part in a JupiterResearch study.
Consumers Favor Location Based Mobile Services
By Mike Sachoff
Forty-two percent of parents with children under age 13 are willing to pay for services that allow them to track their child's location and 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friend's locations according to a new report from JupiterResearch "Location-Based Services: Where Are You?"
Green Teens More Engaged Online
By Mike Sachoff
Around 38 percent of all online teens say they are concerned for the environment, and 15 percent are hardcore Green Teens, according to a new report from JupiterResearch "Green Teens: Reaching a Trendy, Engaged Audience Online."
Online Population To Reach 1.5 Billion
By Mike Sachoff
The global online population will grow from 1.1 billion users in 2006 to 1.5 billion in 2011, according to a new report from JupiterResearch, "Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth."
Users Rely On Search For Health Information
By Mike Sachoff
About 65 percent of online health consumers say they click on results because of its relevance to a particular query while 16 percent choose a result based on the trustworthiness of it source according to a new JupiterResearch report, "US Online Health Consumer Survey, 2007: Understanding Search Behavior."
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