JupiterResearch Articles

Social Networks And Advertising

A third of online advertisers in Europe plan to create their own profiles on social networking sites in the next year.

Holiday Increase in Online Retail Predicted

JupiterResearch predicts that US online retail during the holiday season will grow to over $39 billion this year. This represents an increase of 20% over last year. About 126 million users are expected to buy online, which is a 6% increase over last year.

Internet retailers plan to drive their holiday sales primarily through search marketing, even though they are noticing that costs are rising and ROI is dropping. They also plan to increase free shipping offers and promote percent-off discounts.

Online Holiday Retail Sales To Set Record

U.S. online holiday retail sales will reach $39 billion in 2007, an increase of 20 percent over last year’s holiday season according to a new report from JupiterResearch, "US Online Retail Holiday Forecast, 2007."

Online Travel Purchases Increasing
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The Internet has become a travel distribution channel with 70 percent of online leisure travelers booking some of their personal travel online and 52 percent purchasing all or most of their travel online according to a new report from JupiterResearch, "US Travel Consumer Survey 2007."

Vertical Search Market Ripe For Growth

The vertical search market could see significant growth by adding new features, improving content and forming partnerships with existing Web sites according to a new report from JupiterResearch, "Vertical Search: Learning Lessons from Shopping."

Social Media And Online Politics

With social networks like MySpace and YouTube taking an active role in politics, social media offers a good opportunity for presidential candidates to connect with potential volunteers and donors, according to a new report from JupiterResearch, "Politics on the Net: Reaching Audiences that Matter."

Mobile Services Popular Among European Youth

Use of mobile services is popular with young people with 47 percent of 15 to 18 year olds adopting them compared to only 17 percent of 35 to 44 year olds, according to a new report from JupiterResearch, "European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal."

Small Business Online Spending To Top $70 Billion

The total online spending by small businesses is expected to reach $70 billion by the year 2012, up from $47 billion in 2006, according to JupiterResearch’s new report "US Online Small Business Market Category Forecast, 2007 to 2012."

Viral Marketing Not As Contagious As Thought

When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."

Online News Sites Should Act Like Networks

Content producers prefer to control their own distribution on the Web, but it will not be a successful strategy for most producers in the long run according to a new report from JupiterResearch, "Networked Media: Thriving In An Intermediated World."

SES – Session: Video Search Optimization

Multimedia Track, Tuesday 3:15 – 4:30 PM

Google, Yahoo Favorite Online Brands

Google and Yahoo are consumer’s favorite online brands, while young adults like MySpace just as much according to a new report from JupiterResearch "Google and Yahoo Are Favorite Brands Online."

Viral Marketing: Now Less Contagious

Around one-quarter of all online adults are thought to be influential brand advocates, but they spend more time online researching and purchasing than spreading the word according to a new report from JupiterResearch "Brand Advocates; Creating Rewarding Relationships."

StarOffice Stuffed Into Google Pack

As described by Sun, StarOffice 8 is “a full-featured office productivity suite that’s compatible with Microsoft Office at just a slice of the cost.”  That “slice” is normally $70, but, thanks to Google, the software is now free – StarOffice has become available in Google Pack.

Google, Yahoo Win Spots As Top Two Brands

Google’s the best brand!  Well, to be more accurate, it’s the favorite online brand.  And to add still more qualifications, it’s the favorite online brand of about 36 percent of the people who took part in a JupiterResearch study.

Consumers Favor Location Based Mobile Services
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Forty-two percent of parents with children under age 13 are willing to pay for services that allow them to track their child’s location and 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friend’s locations according to a new report from JupiterResearch "Location-Based Services: Where Are You?"

Green Teens More Engaged Online

Around 38 percent of all online teens say they are concerned for the environment, and 15 percent are hardcore Green Teens, according to a new report from JupiterResearch "Green Teens: Reaching a Trendy, Engaged Audience Online."

Online Population To Reach 1.5 Billion

The global online population will grow from 1.1 billion users in 2006 to 1.5 billion in 2011, according to a new report from JupiterResearch, "Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth."

Users Rely On Search For Health Information

About 65 percent of online health consumers say they click on results because of its relevance to a particular query while 16 percent choose a result based on the trustworthiness of it source according to a new JupiterResearch report, "US Online Health Consumer Survey, 2007: Understanding Search Behavior."

Console Game Revenue To Hit $66 Billion

The U.S game console market is on track to generate cumulative revenues of $66 billion through 2012 according to a new report from JupiterResearch, "U.S. Console Games Forecast, 2007 to 2012."

Social Networks and Online Retail

Social networks and online communities have little impact on online retail sales according to a report from JupiterResearch, "Us Retail Consumer survey, 2007."