All Posts Tagged Tag: ‘JupiterResearch’
Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.
The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from JupiterResearch, commissioned by LinkShare.
Even with the global economy faltering, spending on paid search advertising still has room to grow and is on track to reach more than $26.9 billion by 2011.
In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to a new report from JupiterResearch, "US Online Affiliate Marketing Forecast, 2007-2012."
The report found affiliate marketing remains popular because it is performance based, has a low risk and requires a small initial investment. Marketers tend to work with affiliates that attract the most traffic to their sites, which results in a handful of affiliates bringing the majority of traffic and sales.
The number of global Internet users will increase 44 percent between 2007 and 2012, reaching 1.8 billion users, according to JupiterResearch.
In 2012 one quarter of the world’s population will access the Internet on a regular basis. The growth in online populations of emerging markets will increase at double-digit rates over the next five years, leading to the expansion of the global online population.
The report says that online penetration levels will only reach levels the U.S. had in 2000 and at a minimum will lag behind developed nations by five years.
Every SEO-type person knows that it’s best to be above the fold on the first page of search results. A new study in which Yahoo, iProspect, and JupiterResearch were all involved drives this point home, however, and then offers a few less-common tips on how to gain a good position.
U.S. online retailers have an interest in expanding internationally, but few currently have a global presence according to a new report from JupiterResearch, "Global Online Retail: Navigating Successful International Expansion."
The report found that low dollar values, a slowdown in the U.S. economy, and a shifting global Internet population have all contributed to online retailers considering international markets as important to their growth strategies, but many remain cautious about global expansion.
Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.
Google, Yahoo and MSN started offering blended search results for some user’s searches in the past year. Before last year, users found specialized content through targeted vertical searches.
Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."
Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value and give the user control.
Local advertising will increase by 13 percent from 2007 to 2012,faster than online advertising as a whole, which will see 12 percent growth during the same period according to a JupiterResearch report, "US Online Local Advertising Forecast, 2007-2012."
Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."
Large companies that are not creating content for non-English speaking
markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.
Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."
Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).
Almost one-half of large Web-site decision makers have translated content on their sites into another language to optimize for international search, according to a new report by JupiterResearch, "International Search: Benchmarking the Global Search Marketer."
High-speed wireless data networks are available to most cell phone users, but few are performing "desktop" activities according to a new report from JupiterResearch, "Mobile Internet: Leave the Browser at Home on the Desktop."
JupiterResearch predicts that US online retail during the holiday season will grow to over $39 billion this year. This represents an increase of 20% over last year. About 126 million users are expected to buy online, which is a 6% increase over last year.
Internet retailers plan to drive their holiday sales primarily through search marketing, even though they are noticing that costs are rising and ROI is dropping. They also plan to increase free shipping offers and promote percent-off discounts.
The Internet has become a travel distribution channel with 70 percent of online leisure travelers booking some of their personal travel online and 52 percent purchasing all or most of their travel online according to a new report from JupiterResearch, "US Travel Consumer Survey 2007."
Use of mobile services is popular with young people with 47 percent of 15 to 18 year olds adopting them compared to only 17 percent of 35 to 44 year olds, according to a new report from JupiterResearch, "European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal."
Content producers prefer to control their own distribution on the Web, but it will not be a successful strategy for most producers in the long run according to a new report from JupiterResearch, "Networked Media: Thriving In An Intermediated World."
As described by Sun, StarOffice 8 is “a full-featured office productivity suite that’s compatible with Microsoft Office at just a slice of the cost.” That “slice” is normally $70, but, thanks to Google, the software is now free – StarOffice has become available in Google Pack.
Forty-two percent of parents with children under age 13 are willing to pay for services that allow them to track their child’s location and 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friend’s locations according to a new report from JupiterResearch "Location-Based Services: Where Are You?"
About 65 percent of online health consumers say they click on results because of its relevance to a particular query while 16 percent choose a result based on the trustworthiness of it source according to a new JupiterResearch report, "US Online Health Consumer Survey, 2007: Understanding Search Behavior."
User-generated content remains popular as 49 percent of online users have actively created or consumed material posted by others in the last month. That is according to a study from JupiterReseach titled "User-Generated Content: Strategies for Media Sites".
The study found that users under the age of 25 are notably active participants with three-quarters of 18 to 25 year olds reading or writing user-generated content (UGC).
Teenagers 17 and older are leaders when it comes to adopting new technology and are twice as likely to be early users of some key new technologies as younger teens according to a JupiterResearch report "Teens and New Technology: Understanding the Adoption Cycle".
JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC).
The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators.
"There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders cross industry benchmarks useless," said Vice President and Research Director David Daniels.
JupiterResearch, a firm that provides information on the impact of the Internet and consumer technologies on business, has found that executives operating very small businesses or micro-business executives are unique when it comes to their online behavior when compared to other online users and business executives.
The US online dating market continues to grow but faces a slow down in the number of users paying for access, according to a study by JupiterResearch. European online dating sites are growing as well and are attracting new users. Revenues will double from 243 million euros in 2006 to 549 million euros in 2011, according to the JupiterResearch online dating forecast.
Online browsing and research will increase offline retail sales by 12 percent over the next five years according to JupiterResearch. In their new report, “U.S. Online Retail Forecast, 2006-2011” growth of offline sales will reach 40 percent of total U.S. retail sales.
JupiterResearch has released a report on health search engines. Now, I know what you’re thinking, but these figures actually seem fairly reasonable. The company asserts that many people “use search engines to find health-related information,” but only a fraction of them “find the information they are looking for.”
According to the findings of JupiterResearch, corporate blogging is about to become big – really big. It seems these expectations may be impossibly optimistic, as a matter of fact. But JupiterResearch believes that “nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.”
With the SES: San Jose starting today, JupiterResearch, a division of Jupitermedia put out its online advertising forecast for 2005 as one of the first pieces of information from the conference. The forecast predicts online advertising will continue its growth well into the future.
We participated in Jupiter’s survey and were one of the top 14 firms included in the data. Some nice information, but one thing bugs me.
JupiterResearch, division of Jupitermedia, today announced that spending on search engine marketing will nearly triple by 2009. This forecast sees the market for paid search growing 189% from $1.9 billion in 2003 to $5.5 billion in 2009.