WebProNews

Blended Searches Favored Over Vertical Searches

Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.Google, Yahoo and MSN started offering blended search results for some user's searches in the past year. Before last year, users found specialized content through targeted vertical searches.

More Advertisers Trying Mobile Coupons

Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value and give the user control.

Local Ads To Increase Faster Than Online Ads

Local advertising will increase by 13 percent from 2007 to 2012,faster than online advertising as a whole, which will see 12 percent growth during the same period according to a JupiterResearch report, "US Online Local Advertising Forecast, 2007-2012."

Web Sites Should Focus On Localization

Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion." Large companies that are not creating content for non-English speaking markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.

Trends Changing Site And Network Navigation

Fifty-seven percent of online users navigate their favorite sites from the home page, top sites report two-thirds of the traffic they receive arrives deep within the site from search engines according to a new report from JupiterResearch, "Site and Network Navigation: Trends Force New Paradigm."

Email Marketing Spending To Hit $2.1 Billion

Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).

Localization Important For Global Search

Almost one-half of large Web-site decision makers have translated content on their sites into another language to optimize for international search, according to a new report by JupiterResearch, "International Search: Benchmarking the Global Search Marketer."

Mobile Internet Adoption Driven By Better Browsers

High-speed wireless data networks are available to most cell phone users, but few are performing "desktop" activities according to a new report from JupiterResearch, "Mobile Internet: Leave the Browser at Home on the Desktop."

Can Digital Sales Save The Music Industry?

Digital music spending in the U.S. will comprise over a third of consumer music purchases by 2012, but will not make up for lost CD sales during that time according to a new report from JupiterResearch, "US Music Forecast, 2007-2012."

Online Holiday Sales To Reach $39 Billion

U.S. online holiday retail sales will reach over $39 billion in 2007, an increase of 20 percent over last year's holiday season, according to a JupiterResearch report "U.S. Online Retail Holiday Forecast, 2007."