Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from JupiterResearch, commissioned by LinkShare.
Even with the global economy faltering, spending on paid search advertising still has room to grow and is on track to reach more than $26.9 billion by 2011.New data reveals that the largest search marketers would spend even more if they could, according to a recent study by JupiterResearch, commissioned by search management firm Marin Software.
An increasing number of retailers are turning to social media to target teens and young adults during the back to school shopping season according to JupiterResearch.Retailers are trying out a number of Web 2.0 tools for their back to school marketing campaigns, including using virtual worlds, social networks, social shopping sites, visual search engines, video and widgets.
The increasing popularity of social networking sites and other forms of communication, including text messaging and cell phone use, are beginning to impact the effectiveness of email marketing, according to a new report from JupiterResearch.In the report, titled "The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools," researchers found emerging forms of communication are reducing the use of email.
A $23 million all-cash deal added the folks at JupiterResearch to Forrester's stable of analysts.
Enthusiastic sports fans account for 19 percent of overall online users and represent a lucrative online audience according to a new report from JupiterResearch.Since serious sports fans spend more time online, watch more online video and shop more online, sports sites need to integrate the right balance of video and social features into their destinations, the report found.
In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to a new report from JupiterResearch, "US Online Affiliate Marketing Forecast, 2007-2012."The report found affiliate marketing remains popular because it is performance based, has a low risk and requires a small initial investment. Marketers tend to work with affiliates that attract the most traffic to their sites, which results in a handful of affiliates bringing the majority of traffic and sales.
The number of global Internet users will increase 44 percent between 2007 and 2012, reaching 1.8 billion users, according to JupiterResearch.In 2012 one quarter of the world's population will access the Internet on a regular basis. The growth in online populations of emerging markets will increase at double-digit rates over the next five years, leading to the expansion of the global online population.The report says that online penetration levels will only reach levels the U.S. had in 2000 and at a minimum will lag behind developed nations by five years.
Every SEO-type person knows that it's best to be above the fold on the first page of search results. A new study in which Yahoo, iProspect, and JupiterResearch were all involved drives this point home, however, and then offers a few less-common tips on how to gain a good position.
U.S. online retailers have an interest in expanding internationally, but few currently have a global presence according to a new report from JupiterResearch, "Global Online Retail: Navigating Successful International Expansion."The report found that low dollar values, a slowdown in the U.S. economy, and a shifting global Internet population have all contributed to online retailers considering international markets as important to their growth strategies, but many remain cautious about global expansion.
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