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UK Consumers Spend More Online Than U.S. Shoppers

UK Consumers Spend More Online Than U.S. Shoppers

By Mike Sachoff November 12, 2008 | 1 Comment

Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.

The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from JupiterResearch, commissioned by LinkShare.

Serious Sports Fans Spend More Time Online
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Enthusiastic sports fans account for 19 percent of overall online users and represent a lucrative online audience according to a new report from JupiterResearch.

Since serious sports fans spend more time online, watch more online video and shop more online, sports sites need to integrate the right balance of video and social features into their destinations, the report found.

Online Affiliate Marketing Spending To Hit $3 Billion
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In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affiliate marketing spending hitting $3.3 billion in 2012 according to a new report from JupiterResearch, "US Online Affiliate Marketing Forecast, 2007-2012."

The report found affiliate marketing remains popular because it is performance based, has a low risk and requires a small initial investment. Marketers tend to work with affiliates that attract the most traffic to their sites, which results in a handful of affiliates bringing the majority of traffic and sales.

Global Online Population To Reach 1.8 Billion

The number of global Internet users will increase 44 percent between 2007 and 2012, reaching 1.8 billion users, according to JupiterResearch.

In 2012 one quarter of the world’s population will access the Internet on a regular basis. The growth in online populations of emerging markets will increase at double-digit rates over the next five years, leading to the expansion of the global online population.

The report says that online penetration levels will only reach levels the U.S. had in 2000 and at a minimum will lag behind developed nations by five years.

Study Finds Searchers’ Patience Lessening

Every SEO-type person knows that it’s best to be above the fold on the first page of search results.  A new study in which Yahoo, iProspect, and JupiterResearch were all involved drives this point home, however, and then offers a few less-common tips on how to gain a good position.

Online Retailers Cautious About Global Expansion

U.S. online retailers have an interest in expanding internationally, but few currently have a global presence according to a new report from JupiterResearch, "Global Online Retail: Navigating Successful International Expansion."

The report found that low dollar values, a slowdown in the U.S. economy, and a shifting global Internet population have all contributed to online retailers considering international markets as important to their growth strategies, but many remain cautious about global expansion.

Blended Searches Favored Over Vertical Searches

Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.

Google, Yahoo and MSN started offering blended search results for some user’s searches in the past year. Before last year, users found specialized content through targeted vertical searches.

More Advertisers Trying Mobile Coupons

Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."

Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value and give the user control.

Local Ads To Increase Faster Than Online Ads
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Local advertising will increase by 13 percent from 2007 to 2012,faster than online advertising as a whole, which will see 12 percent growth during the same period according to a JupiterResearch report, "US Online Local Advertising Forecast, 2007-2012."

Web Sites Should Focus On Localization
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Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."

Large companies that are not creating content for non-English speaking
markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.

Trends Changing Site And Network Navigation

Fifty-seven percent of online users navigate their favorite sites from the home page, top sites report two-thirds of the traffic they receive arrives deep within the site from search engines according to a new report from JupiterResearch, "Site and Network Navigation: Trends Force New Paradigm."

Email Marketing Spending To Hit $2.1 Billion

Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."

Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward sponsorship (for example ad supported newsletters).

Localization Important For Global Search

Almost one-half of large Web-site decision makers have translated content on their sites into another language to optimize for international search, according to a new report by JupiterResearch, "International Search: Benchmarking the Global Search Marketer."

Mobile Internet Adoption Driven By Better Browsers

High-speed wireless data networks are available to most cell phone users, but few are performing "desktop" activities according to a new report from JupiterResearch, "Mobile Internet: Leave the Browser at Home on the Desktop."

Can Digital Sales Save The Music Industry?

Digital music spending in the U.S. will comprise over a third of consumer music purchases by 2012, but will not make up for lost CD sales during that time according to a new report from JupiterResearch, "US Music Forecast, 2007-2012."

Online Holiday Sales To Reach $39 Billion

U.S. online holiday retail sales will reach over $39 billion in 2007, an increase of 20 percent over last year’s holiday season, according to a JupiterResearch report "U.S. Online Retail Holiday Forecast, 2007."

Widget Growth Driven By Social Networks

Users of widgets are more likely to receive them from friends than from companies that created them, according to a new report from JupiterResearch, "Widgets: Delivering Applications Users Want." User between the ages of 18-24 are six times more likely to receive widgets from friends than from a company.