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John Batelle Articles

Conversational Marketing as a PR Tactic

In a recent post about who is in the conversation John Batelle says that while the  online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent?  Or the hosting, in this case.

Most writers who have a following online write because it’s a passion. Readers/viewers come back because the content is compelling and they value the conversation.