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Joel Waldfogel
YouTube Videos Help Increase TV Viewership
A recent study indicates that YouTube clips may inspire more TV viewing as clips serve as promotional vehicles for the shows featured in them. Viewership in general rises, as does loyalty.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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