Tweet-a-Thon Pegged For Thursday

WebProNews Staff — Tue, 17 Feb 2009 21:49:20 +0000

What do MC Hammer, the kid from Stand By Me (Will Wheaton), and that bald guy from “Heroes” (David Lawrence) have in common? If you took a wild guess from the headline that they’re involved in some kind of charity “tweet-a-thon” you’d be right.

Slated for Thursday this week, a “live broadcast” of a 12-hour celeb tweet-deluge will occur to demonstrate both the positive influence social media can have on the world and raise money for WaterIsLife, a project from Hearts and Hands International dedicated to providing clean water to developing nations.

And judging by the ubiquitous cobranding, we’re guessing, to cross promote Joel Comm’s new book, Twitter Power.

Starting at noon Eastern and running until midnight, the tweet-a-thon will be simulcast on Ustream, a mobile phone live-streaming video site. The tweet-a-thon is expected to produce thousands of tweets from participating celebrities. (We imagine a certain British newspaper is inaccurately tabulating the carbon footprint of such an event as we speak.)

The celebrity roster lists the aforementioned music, film, and TV stars, but isn’t short on Internet celebrities like Robert Scoble, Chris Pirillo, Pete Cashmore, and Charles Trippy. Some other celebs you may know include movie producer Gary Goldstein, author Mark Joyner, CNBC’s Alexis Martin Neely.

Ken Surritte, CEO of WaterIsLife.com, will discuss how half of the world’s population is in need of clean drinking water.

Affiliate Summit: Contextual Advertising Options

Doug Caverly — Mon, 09 Jul 2007 20:16:58 +0000

Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

Product #1 is, in this case, Google AdSense. Comm led a session called “Contextual Advertising Options: Clicks Equal Cash,” and first mentioned the massive amount of money flowing through AdSense – an estimated $14 billion this year. The author of “The AdSense Code” then complimented AdSense’s design and video ads.

Yet Google’s not perfect. Comm, whose ClassicGames.com was sold and is now called Yahoo Games, is concerned about unknown payout percentages, Made for AdSense sites, and accounts being closed for invalid clicks, so he moved on to discuss the Yahoo Publisher Network (YPN).

Comm recommends using YPN if you are banned from AdSense, if your AdSense click-through rate is low on a page, or if your YPN earnings per click are higher. Otherwise, well . . . he prefers ol’ Google.

One more option, however, is Chitika. Comm notes associations between Chitika, Shopping.com, and PriceRunner, and thinks that people should consider using the service if their pages are product-related. He also gives fair warning that some family-friendly sites have been provided with porn links, though Chitika has recently conquered this problem.

So there you have it. Good luck with your comparison shopping.

WebProNews » Joel Comm

Tweet-a-Thon Pegged For Thursday

Affiliate Summit: Contextual Advertising Options