For Monster to gain at CareerBuilder’s expense, they have to bring in the non-captive CareerBuilder affiliates. To date, Classified Intelligence has noted Monster’s wins have come from independent papers or ex-Knight Ridder properties.

That changed when Monster signed up The St. Petersburg (FL) Times, and persuaded the top 25 circulation paper to dump its non-captive CareerBuilder affiliation. The Times still has its CareerBuilder logo in place, so it looks like the switch has not happened yet.

The rationale for the change beyond a statement from Times director for electronic publishing has not been disclosed. However, Classified Intelligence claimed the old standby, money, played a role:

The job boards market seems ready to accelerate on the growth charts. A report from Borrell Associates noted recruiters spend more with online efforts than they do for print.

That trend should continue, at a pace of 10.3 percent annually over the next five years, according to Borrell. By 2011, job board spending should approach $11 billion.

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David Utter is a staff writer for WebProNews covering technology and business.

The savvy job hunter has been moving steadily to the Internet, and searching a variety of resources; from the listings by human resources types on corporate websites, to well-financed listings sites like CareerBuilder, Monster, and HotJobs, to job listing aggregators operated by SimplyHired and Indeed, all the way through general classifieds efforts like Craigslist, Oodle, Microsoft Live Expo, and Google Base.

Much of the early efforts at finding talent with the Internet has focused on professionals, especially for workers in the myriad fields associated with the technology industry. A fundamental shift in focus could bring even greater success to job boards, at the expense of their print media brethren.

Borrell Associates distributed their 2007 Outlook on Online Advertising Revenue, and among its findings is an indication that job boards stand ready to benefit from a shift in focus. From the report:

“Online recruitment now accounts for 25 percent of Internet advertising revenue,” the report said. “By the end of 2006, recruiters were spending more for online media than for any other medium, including newspapers: $5.9 billion for online, compared with $5.4 billion for newspaper ads.”

A low unemployment rate coupled with job growth will make online recruitment even more competitive. Over the next five years, Borrell Associates forecasts an annual growth rate of 10.3 percent over the next five years, hitting close to $10 billion in 2011.

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David Utter is a staff writer for WebProNews covering technology and business.