The audiences for niche blogs and vertical-interest websites arrive with a specific interest in the content to be found there. Advertising efforts have followed, in an attempt to target those audiences with relevant messages. Some blogs have been experimenting with job boards, which looks like a natural pairing. Firms who would like to recruit people with given interests should do well at finding them from among the readership of niches serving those interests.

That brings us to Job-a-matic, which comes from the job search engine Simply Hired. Job-a-matic is currently in beta, but has attracted the interest of a number of sites. A-list bloggers like Tom Foremski and Om Malik have Job-a-matic implemented for their blogs. In the world of e-business, Eric Peterson of Web Analytics Demystified has Job-a-matic in place where he charges $199 for a 30-day listing.

Peterson and Simply Hired split the cash 50-50. If he wants more job listings displayed from Simply Hired’s index, he would get 30 percent of the revenue coming from clicks on those paid listings. His paid listings appear on top of any added by the job search company. Simply Hired does provide some networking to display the paid listings blogs and sites sell to companies.

Deals with LinkedIn and MySpace show those listings across those networks, broadening their reach. Job listings deliver what people see as a valuable addition to a site, where ads could be considered distracting. The control that Job-a-matic offers could be a clincher for site publishers too, it’s far more than anyone who isn’t actively selling advertising and vetting each ad would have.

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Bloggers can add paid listings from Simply Hired to their sites, and sell listings to advertisers seeking job candidates from among a given site’s visitorship.

A few prominent bloggers will adopt the service. Both Om Malik at GigaOm and John Battelle at his Searchblog will be participating in Job-a-matic.

Simply Hired also announced a couple of technology partners for Job-a-matic. Those companies will help promote Job-a-matic through their services to interested site publishers.

Six Apart plans to offer Job-a-matic to users of TypePad, the company’s hosted blogging service. TypePad bloggers will be able to drop paid listings from Job-a-matic onto their sites through the TypePad Widget program.

Simply Hired will also work with Feedburner and advertise Job-a-matic to that audience of some 323,000 publishers. Feedburner publishers will be able to promote paid listings within content feeds through the use of FeedFlare.

The new product and its partners represent a veritable who’s who of distinctive names in the modern Internet landscape. That and Job-a-matic could help Simply Hired solidify its place in what has become a very competitive job search field.

“Simply Hired’s Job-a-matic enables Web publishers to connect the targeted audiences they’ve developed with the employers, job boards and recruiters who want to engage with them,” said Gautam Godhwani, CEO of Simply Hired. “These talent seekers are very willing to pay for such access – especially given that they can reach passive candidates.”

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David Utter is a staff writer for WebProNews covering technology and business.