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Bing Partners With JiWire To Offer Users Free WiFi

Microsoft has plans to announce an advertising campaign with JiWire that will focus on enticing users to try out its search engine Bing in exchange for free WiFi where available. The campaign is being supported by JiWire's mobile advertising network, which reaches about 20 million unique users monthly. The Bing campaign will run across WiFi hotpsots in airports and hotels nationwide.

Wi-Fi Café Users More Likely To Make Purchases

 Mobile consumption of Wi-Fi is on the rise as consumers become increasingly mobile, according to a new report by JiWire. Overall, the number of mobile devices accessing Wi-Fi hotspots grew by 79 percent in the first half of this year. While the iPhone and iPod Touch remain the most popular Wi-Fi enabled mobile devices, collectively representing 97.8 percent of all mobile device connections, the Palm Pre launched as the fifth most popular mobile device in June 2009, just within the first three months of its introduction.