Jeremiah Owyang worked as a senior analyst over social computing for Forrester Research for almost two years. Now, he's a partner at the Altimeter Group, which focuses on emerging technologies and has a large "Twitter Updates" section above the fold on its homepage. So Owyang was a good choice to speak about social media and business at BlogWorld.
The recession might have some people wandering through children's sandboxes with metal detectors, but it hasn't made marketers leery of social media. Instead, more than half of the marketers who responded to a Forrester Research study intend to increase their social media efforts if the recession continues.
A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.
I'm listening to a playback of Jeremiah Owyang's (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs. If you want to watch it it's free to members or it costs $129 straight up.
A firestorm of explosive debate erupted on this blog recently as a record number of comments were posted to a discussion on new abuses from Facebook relating to its Social Ads and Beacon advertising offerings.
Congratulations to Jeremiah Owyang who's announced he's departing Hitachi Data Systems and joining forces with Robert Scoble at Podtech. His role?
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