All Posts Tagged Tag: ‘Jeremiah Owyang’
Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.
The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.
Jeremiah Owyang worked as a senior analyst over social computing for Forrester Research for almost two years. Now, he’s a partner at the Altimeter Group, which focuses on emerging technologies and has a large "Twitter Updates" section above the fold on its homepage. So Owyang was a good choice to speak about social media and business at BlogWorld.
The recession might have some people wandering through children’s sandboxes with metal detectors, but it hasn’t made marketers leery of social media. Instead, more than half of the marketers who responded to a Forrester Research study intend to increase their social media efforts if the recession continues.
A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.