Quantcast

Jennifer Laycock Articles

Splitting Up Your Social Strategy for Better Results

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it’s about "micro goals". At least that’s what Jennifer Evans Laycock, President of SugarSpun Marketing says. 

Found: The Point of Twitter
· 6

Hopefully, we’re over wondering what the point of Twitter is and we can move on to how, exactly, using it or other social media can be good for business. Sometimes the biggest obstacle is just wrapping your head around something.

The short and skinny of what is to follow is this:

 

Small Business Marketing Unleashed: Viral Marketing

Jennifer Laycock, Editor-in-Chief, Search Engine Guide gave a presentation about viral marketing.

SEM Conferences You Should Be Attending

SEMpdx Searchfest

Stoney at SEMpdx

Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.

2008 May Be Google’s Year for Mobile

As the Chinese are reputed to say, may you live in interesting times. 2008 will undoubtedly be interesting. That’s how David Armano is seeing it. For him, 2007 Was The Year of Social Media. 2008 is the Year of Mobile Media.

Social Networking – Your’e Known by the Company You Keep

This thought provoking article by Jennifer Laycock (

Are Your Social Networking Connections Hurting YOUR Reputation?

) brings to mind the saying of my grandmother’s: ” You are known by the company you keep.”

While some may dispense with this as old-fashioned advice in the new socially-networked world. I find it to be true now more than ever.

Do You Really Need Traffic from Search?
Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s out to prove that a business can survive without any search traffic at all. In time the search engines will be allowed back in, but the idea is to show that search traffic while useful is not necessary to build a business and drive both traffic and sales.

SEW Live – Marketing Common Sense

“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness.  It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.

SEW Live – Marketers: Digg Is Done, YouTube Won
· 1

Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation at the Search Engine Strategies SEW Live one-day event in Columbus, OH, with that theme in mind.

Lactivist Gets Apology From Pork
· 1

"That’ll do pig, that’ll do," is how SEM-at-home mom and Lactivist Jennifer Laycock concluded her beef with the National Pork Board after receiving a heartfelt apology and the promise of a donation from to the Mother’s Milk Bank of Ohio.