Jeff Berman

Berman previously worked as MySpace’s executive vice president of marketing and content.  It seems he was busy, with the launch of MySpaceTV and partnerships involving four different shows getting attached to his name.

Chris DeWolfe, the company’s CEO and co-founder, stated, "Jeff has shown a tremendous ability to step into any leadership role at MySpace and thrive.  He has been the driving force behind some of MySpace’s most successful and innovative branded marketing initiatives and his passion and supreme knowledge of the online space continue to serve as a crucial asset to our team."

Not everyone’s so confident – Henry Blodget points out that Berman doesn’t appear to have any sales experience – but it should be interesting to see what the new president of sales and marketing can do.  After all, MySpace hasn’t been as profitable as Rupert Murdoch hoped, and Facebook’s $15 billion valuation is still floating around out there.

It seems Berman will be based in Los Angeles, yet expects to do quite a bit of traveling.

The partnership will allow MySpaceTV users to subscribe to a BBC channel, then view and share clips from new and archived content. Clips will be made available to all MySpaceTV users worldwide.

Some of the BBC programs featured include "Doctor Who", "Robin Hood", "Torchwood," "The Catherine Tate Show", and "Red Dwarf".

Jeff Berman, the new executive vice president of marketing and content of MySpace said the partnership includes advertising revenue sharing, but did not release specific details. "Shows like Top Gear and Doctor Who are enormous hits whether you live near the white cliffs of Dover or in Dover, Delaware," said Berman.

"This is MySpaceTV’s first global network deal and it reflects a fast-approaching Internet future defined by co-operation between corporations and the portability of content across new and traditional networks."