WebProNews

Study: Online TV Content Ads Connect With Car Shoppers

Online television is nice for all sorts of reasons - the convenience, the selection, the lack of cost.  And for advertisers, online content linked to television is nice because it's helpful in selling new cars.

Ringbacks Could Feature Ads

Ringbacks that play alternative audio instead of the standard ring to callers while they are dialing a number are starting to cause a commotion with U.S. mobile users.The number of U.S. ringback subscribers tripled last year, according to M:Metrics. A recent J.D. Power and Associates study also found that 9 percent of U.S. mobile consumers used ringbacks. IDC estimates that 40 million global users will subscribe to ringback tones by 2010.