Jangl, not subtle in its sales pitch, aims to bridge the gap between the web and the phone. Available in 31 countries, the service is targeted at the billion worldwide mobile users.

“We recognize that, right now, the web and the phone are two separate silos of communication,” said Michael Cerda, CEO and co-founder, Jangl, Inc.

“Today, we are introducing the kernel of a service that allows those silos to collapse. We’re virtualizing phone numbers, and making them as usable, manageable and disposable as email addresses.”

Users enter the email address of the person they wish to connect with and Jangl gives them a local phone number to use. On the first call, a voice mail is recorded that is delivered to the other person’s email along with a private call-back number.

On the other side, Jangl provides a "Call Me" link that can be added to a blog, personal profile, or business card. Or interested parties can add the Jangl widget. They also offer SMS notification of voicemail messages.

While that sounds well and good, it seems ripe for spammers, telemarketers, and stalkers – even if the receiver can block callers. It doesn’t seem like it would be all that hard to set up new accounts to get around that.

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Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies.