All Posts Tagged Tag: ‘Jakob Nielsen’
Veteran web usability consultant Jakob Nielsen recently gave an “At Google” talk about mobile usability and where it’s headed. Google has now made the talk available for all to see. If your’e developing a mobile app or site, you may want to give this guy an hour of your time. He’s one of the biggest names in usability, and has …
What I like about Jakob Nielsen’s posts most is the grumpy-old-man-ness in the underlying tone. It makes me almost think he’s family. But along with the why-doesn’t-anybody-ever-listen-to-me attitude comes some sage-like advice. This time it’s about how bad content trumps other design flaws in terms of what’s bad for business.
But before that, it’s about elevator buttons:
There may always be a place for paper. This isn’t about that – the likelihood that print is on the verge of extinction – but rather how a new generation of editors and writers present the news in a digital world. The new format for news – there must always be a standard eventually – is evolving, as dinosaurs wheeze and choke.
Writing for the Web is tricky business because there is no audience more diverse. Writers, especially purist writers (I’m pointing at myself both accusatorily and guiltily), are stubborn, especially ones honed in a print world where the appropriate audience finds you or rejects in distant silence, and writers (secretly) want you to bask in their brilliance.
If you were specifically looking for the population of the United States, you’d notice the big red numbers in the upper right corner of the US Census Bureau homepage right? Not so fast. A recent eye-tracking study suggests you’ve been trained to ignore things like that.