All Posts Tagged Tag: ‘Ipsos’

As YouTube Offers More “Credible” Content, Perception Still Lacks

YouTube has a lot of influence on people’s daily lives. It is often touted as the world’s 2nd largest search engine, and is by far the top online video destination.

Ipsos released some new research, seeking to understand how consumers engage with media brands, with a specific focus on popular online video and TV brands. YouTube was found to be the most engaging online video brand, as Google is happy to point out.

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