Most marketers believe that generating more sales leads is the key to hitting their revenue targets.

Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.

Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing – some give it no respect.

Jim Logan tells us why Paper Direct Mail is Not Dead. Jim and I talked a few weeks ago …

Marketing Sherpa: How to Get a Bigger Marketing Budget Approved: 5 Steps in 6 Months – Includes B-to-B Search Ad Tips.

Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter … A Sound Case to Include Blogs and RSS in Your Marketing Mix.

I asked InTouch client, Cheryl Hatlevig of Adesso Systems, to share her philosophy on doing lead generation for the complex sale.

Peter DeLegge’s article on MarketingToday.com has a great headline: Senior Execs Say Marketing Budgets Will Rise 20%, Jump 27% for Companies that Measure Effectiveness.