All Posts Tagged Tag: ‘InTouch’
Last week, Bruce Jenner made the news after InTouch released a cover featuring a badly doctored image of Jenner wearing make-up. The headline claimed to be about Jenner’s “life as a trans woman”, however, there were no quotes from Jenner and anyone else from the Kardashian clan contained inside. The cover was immediately deemed offensive, and had its detractors. However, …
Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.
Complex sales cycles make the development of multi-modal marketing strategies critical.
If you have more than a passing interest in writing a business book, this is worth checking out.
Events are a highly visible way to demonstrate your marketing prowess.
As marketing performance management (MPM) evolves, I anticipate that marketing and lead generation dashboards will likely be a hot topic.
I was quoted in a special report by MarketingSherpa’s contributing Editor, Dianna Huff. Her article stresses that OEMs can do a lot more to help IT consultants and resellers with selling.
Companies continue to struggle with effective lead generation and lead management according to a new report, “Best Practices in Lead Development,” by SiriusDecisions and KnowledgeStorm.
I’m hosting this week over at the the Revenue Roundtable Blog. I just posted an article on, “Using thought leader content as a lead generation tool”
What’s the power of closing-the-loop? A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product.
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.
Marketing Sherpa: How to Get a Bigger Marketing Budget Approved: 5 Steps in 6 Months – Includes B-to-B Search Ad Tips.
Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter … A Sound Case to Include Blogs and RSS in Your Marketing Mix.
Peter DeLegge’s article on MarketingToday.com has a great headline: Senior Execs Say Marketing Budgets Will Rise 20%, Jump 27% for Companies that Measure Effectiveness.