With a name like InTouch, it wouldn’t have made much sense for Brian Carroll’s company to stand alone. But not to worry - it won’t. InTouch was just acquired by MECLABS Group, which is the parent company of MarketingSherpa and MarketingExperiments.
It's been well documented that quality of collaboration between sales and marketing directly impacts ROI.
So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.
Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.
BtoB Magazine points out some interesting findings in the DMA 2006 Response Rate Trends Report which includes data for more than 1,500 campaigns received in 2004, 2005 and 2006.
Many marketers believe generating more sales leads is the key to hitting revenue targets. That's not always true. In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have.
Often lead generation programs seem more ready-fire-aim instead of ready-aim-fire. Mac McInTosh wrote a helpful article on, "Targeting Your B2B Lead Generation," that I think provides some good tips and reminders.
The biggest mistake made by marketers is to give mere inquiries to a salesperson.
Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee.
Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader!
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