InTouch Acquired By MECLABS

InTouch Acquired By MECLABS

By Doug Caverly November 7, 2007

With a name like InTouch, it wouldn’t have made much sense for Brian Carroll’s company to stand alone.  But not to worry – it won’t.  InTouch was just acquired by MECLABS Group, which is the parent company of MarketingSherpa and MarketingExperiments.

Target Marketing – Whats a Lead?

Many marketers believe generating more sales leads is the key to hitting revenue targets. That’s not always true. In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have.

Finding Your B2B Lead Generation

Often lead generation programs seem more ready-fire-aim instead of ready-aim-fire. Mac McInTosh wrote a helpful article on, “Targeting Your B2B Lead Generation,” that I think provides some good tips and reminders.

Scoring For Better Leads

The biggest mistake made by marketers is to give mere inquiries to a salesperson.

Why Doesn’t Naked CRM Work?

Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee.

Become a Thought Leader and Attract Customers

Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader!

White Papers, Lead Generation – Key for BtoB Marketers

Complex sales cycles make the development of multi-modal marketing strategies critical.

Hip and Stylish Younger Sibling to the Whitepaper

If you’re reading this, it’s likely that you are a reader of other blogs. As such, you’re probably aware of the growing number of e-books available. So what’s the deal?

New Book on Corporate Blogging

It’s exciting when someone you know launches a new book.

Best & Worst Lead Generation Offers for 2006

I’ve been quiet here for over a week, but not because I don’t have a ton of things to write about. Actually, I’m focused on getting a special project ready that I’ll be releasing to the world via this blog on August 1st. Stay tuned.

Leads Too Valuable For Sales People Alone

David Meerman Scott’s blog post, “Sales Leads Are too Valuable for Sales People,” is worth a read. He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.

Sales and Marketing as a Team

The best mindset, strategy and tactics – and the most astute sales and marketing individuals – are for naught without the collaboration of everyone involved.

Lead Generation for the Complex Sale

Lead Generation for the Complex Sale is a new book by Brian Carroll, CEO of InTouch Incorporated.

The Payback of Optimizing Lead Generation

A dilemma faced by many senior executives is whether to put more money into sales or into marketing.

Why CEOs Must Be Involved in Lead Generation

I’d like this article, “Sales and The CEO,” by Jeff Thull author of Mastering the Complex Sale.

Personal Lead Generation Tools

If you do lead generation (a.k.a. prospecting) for yourself out the WSJ article, “End of the Cold Call?” by Jeanette Borzo.

Best Practices in Demand Generation

Sridhar Ramanathan over at the Pacifical Group Blog just published an article on the best practices demand generation from a recent interview with Charlie Shafton, Director of Marketing Programs at Aspect Software.