There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.
The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You've got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.
Update: Kevin Rose is now saying that his WeFollow Twitter directory will now be "more closely linked" with Digg as they "experiment with user influence as it applies to the Twitter universe." In a company blog post, he writes:
Mobile devices these days are often smaller, thinner, and lighter, but are able to deliver a plethora of content. WebProNews spoke with Gal Salomon, CEO and Founder of security firm Discretix, about embedded security and security concerns that come along with an industry of smarter phones.
WebProNews: Please tell us a little bit about what mobile embedded security is.
Earlier this week, WebProNews reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
News Corp. Chief Digital Officer Jonathan Miller sat down with Fox Business in a video interview from a tech conference, and talked about MySpace’s future, among other things. The interview can be viewed here:
Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren't always what webmasters and marketers had hoped for.
WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.
WebProNews had a very nice discussion with Charles Buchwalter, Senior VP of Research and Analytics at Nielsen Online. He had some quite interesting things to say. For example, he notes that despite the economic downturn, there is plenty of innovation and change happening online.
appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies - LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms, Zynga, Serious Business, Where I've Been, and Poolhouse.
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