All Posts Tagged Tag: ‘internet use’

One in Five U.S. Adults Not Online

According to a segment of the Pew Internet and American LIfe Project called Digital Differences, roughly one in five adults in the U.S. don’t go online much, if at all. The chart below describes what the study refers to as the “digital desert,” to where targeted advertising, social networks like Facebook and social proofing, search and streaming media don’t exist. …

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Social Media Involvement Greater in China than U.S.

Due to the large population discrepancy, it probably won’t surprise anyone that China has more broadband users that the United States.  What might surprise you is just how much more active the Chinese are online, especially when it comes to engagement with social media. An interesting study by Netpop Research entitled Social Face-Off : A Comparison of U.S. and China …

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