WebProNews

Reaching Your Audience Via Internet Marketing

Blogging, social networking and email newsletters all have one thing in common, they fall under the umbrella of Internet marketing. (Coverage of the BlogWorld conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.) In the session "Internet Marketing for Smart People," the panel discussed the various ways to reach an audience online.

What Will Google SERP Changes Mean for Reputation Management?

Some say ranking is dead. Google's going though changes that may turn SEO on its ear. Google's Matt Cutts talked about some of these changes with WebProNews not too long ago. "I'm not sure I would say ranking is dead but it's not as important as it used to be," he said.

Online Advertising Spending Is On The Rise

As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.

Man on his Way to Trademark "SEO"

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.   

Interview with a Link Ninja Master

The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched.

Internet Marketing ADD & A Solution?

Attention fellow Internet Marketer, do you:

Big Company Marketers Need to Influence

I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts. At one point, they stopped me and said, "No, we don't have to do that because we have the whole team here." Unfortunately, unless it's the CEO talking, that's never true.

The Elephant in the SEO Living Room

Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you've looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.

How Can You Teach Internet Marketing?

As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?

Webmaster - An Obsolete Concept?

One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great deal of organizational dysfunction, particularly in big companies.