Reaching Your Audience Via Internet Marketing

Reaching Your Audience Via Internet Marketing

By Mike Sachoff October 18, 2009 | 3 Comments

Blogging, social networking and email newsletters all have one thing in common, they fall under the umbrella of Internet marketing.

(Coverage of the BlogWorld conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

In the session "Internet Marketing for Smart People," the panel discussed the various ways to reach an audience online.

Internet Marketing ADD & A Solution?

Attention fellow Internet Marketer, do you:

Big Company Marketers Need to Influence

I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts.

At one point, they stopped me and said, "No, we don’t have to do that because we have the whole team here."

Unfortunately, unless it’s the CEO talking, that’s never true.

The Elephant in the SEO Living Room

Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you’ve looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.

How Can You Teach Internet Marketing?

As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?

Webmaster – An Obsolete Concept?

One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great deal of organizational dysfunction, particularly in big companies.

Lazy Internet Marketers Fail

The biggest obstacle that will stand in your path as you start and travel along your Internet Marketing journey can be encapsulated in one word: Laziness. Conquering it is key to reaching your money goals.

People keep asking me why I say that 90% of Internet Marketers drop out of the industry within 6 months.

Customer Engagement and the Big Bucks

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit.

Here’s why: The whole system of Internet Marketing profits is based on effort and engagement.


Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.

Cutting MyBlogLog Spam

Social traffic is fantastic because:

      • It’s highly targeted
      • It’s immediate
      • It’s low cost and often free

The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.

This includes, but is not limited to:

Avoiding Internet Marketing Burnout

Over the past 10 years, I’ve had dozens of friends, who had successful online businesses, tell me that they were going to quit the Internet marketing business and do something else.