WebProNews

Online Advertising Spending Is On The Rise

As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.

Man on his Way to Trademark "SEO"

Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.   

Interview with a Link Ninja Master

The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched.

Internet Marketing ADD & A Solution?

Attention fellow Internet Marketer, do you:

Big Company Marketers Need to Influence

I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts. At one point, they stopped me and said, "No, we don't have to do that because we have the whole team here." Unfortunately, unless it's the CEO talking, that's never true.

The Elephant in the SEO Living Room

Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. If you've looked at the baby steps that search engines have taken towards personalization and told yourself, "Well, no need to worry about that yet," think again. This may be your last chance to take action before the tidal wave.

How Can You Teach Internet Marketing?

As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?

Webmaster - An Obsolete Concept?

One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great deal of organizational dysfunction, particularly in big companies.

Lazy Internet Marketers Fail

The biggest obstacle that will stand in your path as you start and travel along your Internet Marketing journey can be encapsulated in one word: Laziness. Conquering it is key to reaching your money goals. People keep asking me why I say that 90% of Internet Marketers drop out of the industry within 6 months.

Customer Engagement and the Big Bucks

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit. Here’s why: The whole system of Internet Marketing profits is based on effort and engagement. Witness- Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.