international Articles

YPN Stops Displaying Ads to International Visitors

Yahoo! is trying to get its act together with regard to click fraud. The first fall out of Yahoo!’s efforts is banning of foreign site visitors from YPN ads. Yahoo! is intent on restricting internal ad frauds by barring visitors from certain countries from viewing the ads.

Power 150 Marketing Blogs List Now International

In January, Todd And published the Power 150 Top Marketing Blogs, a ranked listing of marketing blogs in the US.

A Search Engine For Pizza

Pizza International has recently purchased Pizza.net, a search engine devoted to providing pizza fans all they need to know about pizza restaurants without relying on the yellow pages. The search engine boasts 60,000 pizza places in their database so pizza connoisseurs can surely find a pie that will make them happy.

Social Media & Traditional Press Releases From the Edge

My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.

Ask Gets Smart For Children

Ask.com has added something new to their Smart Answer collection by making the International Children’s Digital Library available as a top-of-page resource for children’s literature-related queries.

Slogging and Rare Customers

Some companies are dealing in market places where there are very few customers.

IT Security: The Actuarial Table

Earlier this week I talked about building out an actuarial table for defining risk in information security as something that would work in helping information security professionals being insured against the work that they do.

GoodSearch.com A Good Search Alternative
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In the spirit of the season, one search engine deserves some special consideration. For every query made through GoodSearch.com, a small donation will be made to (more or less) the charity of your choice.

Think Firefox For International Sales

An American-based online entrepreneur may be willing and capable of handling sales to European destinations, but their websites need to be able to properly handle visits from those prospective customers who may likely arrive via the Firefox browser.

US Increasingly Chooses Web Over Malls

Expect this online holiday shopping season to be a blockbuster as 80 percent of American Internet users will purchase gifts online, according to a Zogby International poll commissioned by AOL. New York City will lead the rest, more than doubling the spend of the nearest market.

Yahoo Gift Horse Looked In Mouth

Yahoo recently donated $1 million to Stanford University’s Knight Fellowship program “to support press freedom.” While that might seem like an innocent gesture, it’s created a bit of a stir. Some people view it “as an act of atonement,” but others “worried the money came from a tainted source.”

Why Website Globalization Should Matter to International Businesses

What kind of financial return should a company expect when it globalizes its website? If it translates the e-commerce pages, will more people buy? Or is English enough for the still English-saturated web?

What is Your Asia Strategy for the Global Customer Base?

Something new happened in mid-2006 – five out of the top ten websites listed by Alexa (based on traffic for the previous three months) were Asian. Four of those were Chinese.

YouTube & Consumer-Generated News

According to a Guardian story (reg. req.), MySpace just took second place (vs. SecondLife) to YouTube in terms of traffic.

Skype Offers Free International Calling

Adding to its aggressive campaign to attract more users, Skype launched a promotional offer called the “Skype Days of Summer” that allows US and Canadian SkypeOut users to make free international calls to the United Kingdom, Mexico, and Japan during three July weekends.

Yahoo Launches Social Media Gay Pride Site

United Press International reports that Yahoo has launched a microsite in honor of Gay and Lesbian Pride Month.

Irrepressible.Info Fights Censorship

A new site developed by Amnesty International with the help of long-time supporter The Observer UK and the Open Net Initiative provides a way to republish snippets of content from websites banned by various governments on one’s blog or site.

Google Maps International Flavors

International users may have noticed that Google maps (aka Google Local) are now available from a number of International domains including:

Google Earth Updates to International Data Coverage

Word on the street has it that Google has added loads of new data to the offerings available for viewing via Google Earth.

IABC Launches Conference Podcast and Blog

For the IABC 2006 international conference in Vancouver, Canada, in June, Shel and I are co-hosting and producing ConferenceCast, the official podcasts of the conference, as we announced in February.

Bloggers Gaming Google Finance

To gain added exposure for their stories, some bloggers have begun taking advantage of the way Google Finance incorporates content as part of a company’s information page.