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10 Things You Might Not Know About Twitter

10 Things You Might Not Know About Twitter

By Rohit Bhargava July 7, 2009

Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people’s biographic information.

Facebook Is on the Right Track
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Over the past 4 months, I have written many articles on what the advertising face of social networks should  look like.  While I would like to think they were reading my columns (unlikely), I am happy to see my vision of user / community targeting is where it seems Facebook is heading.  I was actually surprised at how many of the people I spoke with at Adtech not understanding the potentially gigantic platform this can be.

Google, SearchMash Partner With Snap
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SearchMash is Google’s experimental engine; you can think of it as another Google Labs.  And now a Flash version of SearchMash has become available, which has some people wondering about Google’s relationship with Snap – and the future of Google.com.

Mozilla’s Top Revenue’s From Google

Mozilla CEO Mitchell Baker in a blog post writes:

Mozilla’s revenues (including both Mozilla Foundation and Mozilla Corporation) for 2006 were $66,840,850, up approximately 26% from 2005 revenue of $52,906,602. As in 2005 the vast majority of this revenue is associated with the search functionality in Mozilla Firefox, and the majority of that is from Google.

Yahoo Makes The Assist, Web 2.0-ifies Results
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Just as the commotion died down over Microsoft’s Live Search update, Yahoo comes forward with some thunder of its own, unveiling its new Search Assist feature, an interface also focused more on user intent (the new buzz word in search, apparently), with a healthy dose of user-generated content thrown in for good measure.

Google Tools Around With Print Ads
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The company unveiled a new tool to assist its AdWords advertisers in creating ads destined for the world of newsprint.

CBS Just Can’t Get Along with Bloggers?
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It was bloggers who forced CBS Evening News anchor Dan Rather into early retirement, and yet CBS – at least somebody there – is still being condescending towards the new media.

Americans Blogging Habits
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Eight out of 10 Americans know what a blog is and close to half have visited blogs, according to a survey from Synovate/Marketing Daily.

Google

Dr. Ralph Wilson–yes, the legend–was at SES San Jose (not sure how I missed him) roving around with a microphone and video camera.

Aside from some interesting interviewsincluding this one with Cat Seda–he managed to get attendees to describe Google’s mating call.

SES -How Search Integrates as a Brand Vehicle

Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up to a helpful overview of how to use search to brand. Please brace yourself, however, this discussion went to many edges of the marketing universe so this post will have gems from many disciplines.

Sydney Gets Fuzzy Under Google Maps
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Views of Australia’s well-known metropolis on Google Maps have diminished in their clarity, resulting in conspiracy theories and denials from the search company.

Facebook Success Doesn’t Equal LinkedIn Death
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I don’t know if it’s a human nature thing or a Western civilization thing, but it seems a lot of the time we focus on winners, damn the rest, and assume that when one supplants the other the other drones on eternally in obscurity rather than the two coexisting. We do this even though Coke and Pepsi, McDonald’s and Burger King, Wal-Mart and Target all coexist in free market bliss.

Facebook Widgets Cause Dramatic Traffic Increase
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In what there calling "The Facebook Effect," metrics firm Quantcast says widgets developed on the Facebook platform are driving substantial traffic spikes for the websites they’re connected to.

An Interesting Local SEO Tip

I ran into an interesting local SEO tip today that I had not seen before. The tip was posted on Search Engine Journal by Sujan Patel.

McCain Buys Up Online Ads
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We’ve said it time and time again: in the 2008 presidential campaign, the Web will play a major role.  But as new numbers come out concerning Web ad buying, we’re getting a clearer idea of how the candidates have responded to the online world.

Corporate Study Shows You Should Pay More

More bandwidth, not bandwidth manipulation, has been one of the technical solutions offered as an answer to the growing capacity demands of services like VoIP and video. It’s also been used as a rebuttal to telecom industry arguments against Net Neutrality, a rebuttal, um, rebutted in a new study sponsored by…

Google News Image Version Is Interesting, Vague

Hate words, but want to stay well-informed?  Well, my apologies for this article, then, but Google News may have just the thing for you – an Image Version.