interactive marketing Articles

Social Media And Advertising Campaigns That Should Retire

I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns … that people will opt out of coming to hear me speak because they feel like they’ve heard my point of view before.

Interactive marketing challenges publishers

Marketers aren’t exactly sure what they are meant to do with interactive marketing, but they do plan to spend money on it.