InterAction Articles

B2B Buyers Engaged With Their Peers Through Social Media

A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers.

The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):

LexisNexis Unveils New Version Of CRM Product

LexisNexis Interface Software has revealed their latest CRM software in the form of InterAction 5.5. It should feature improved document linking, internalization, calendar synchronization, and report writing as compared to previous versions.

McKinsey on Tacit Interactions

Vanessa Colella from McKinsey & Company expands upon the two studies released today and their new notion of Tacit Interaction.

Blogs are about interaction and influence

Great article in The Independent newspaper yesterday about blogs and the business benefits by James Cherkoff, the advocate for open source marketing.

The 2 Best-Kept Secrets Of The Internet

It’s a difficult task creating a website that brings you business. It’s a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it’s often difficult to know what to focus on.

Taming your Tomcat: Filtering tricks for Tomcat 5

Designing maintainable high-performance systems

The new Tomcat 5 server takes filters to a new level of deployment flexibility. Tomcat 5’s support for the upcoming Servlet 2.4 and JSP 2.0 specifications gives filter writers a new way to integrate and deploy these flexible components — tapping directly into the request dispatcher’s operations. In this article, Sing Li takes you on a guided tour of the new enhancement and gives you some hands-on training. See how Tomcat 5 can benefit Web application frameworks and lead ultimately to the design of maintainable high-performance systems.