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Intelligence Articles

March Madness Online

With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.

All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year’s March Madness ad spending will be 70 percent more than it was in 2000.

Online Video Shifts Into High Gear

“This is my car. That’s where I spilled coffee. Oh, and this is where the dog vomited.” All right, so perhaps that wouldn’t be the best use of online video advertising. But according to a new report, automotive online video classifieds – and many other types of car-related, Internet-only videos – are on their way.

Fox, MySpace Ready To Roll Their Own Ads

Fox Interactive Media now has the tools in place to start relying less on third-party ad placement systems and more on what they can sell based on the data they have, like all of those MySpace profiles just hanging around the social networking site.

Microsoft, Baidu Partner In China

MSN and Windows Live have chosen to try and gain the hearts and pageviews of China’s growing Internet userbase by teaming their job search with Baidu’s paid search ads.

Larry Page Talks AI

Larry Page talked about artificial intelligence [Video] at the annual conference of the American Association for the Advancement of Science (keep in mind that Google wants to build the world’s top AI lab, according to their internal goals):

Akismet – The Danger of Collective Intelligence

Akismet is a very smart and effective system for controlling comment spam on blogs, and I know thousands of bloggers swear by it, listing it as their number one plugin for their blogging platform.

Local Publishers Can Hold Against Craigslist

Somewhere at the top of the Silicon Valley, Craigslist has upset the status quo of publishing; only the most dedicated websites can survive the hazardous venture into the Valley and face down the Colonel Kurtz of online classifieds.

Yahoo HotJobs Frozen Out Of Canada

A partnership with Workopolis will put Hotjobs on the sidelines in Canada while giving Yahoo listings from the dominant job board in the Great White North.

Monster Heating Up Job Boards Battle

Job boards stand to gain tremendously over the next several years, and the competition between two of the top sites, Monster and CareerBuilder, will increase along with those markets.

Moving On Up: Online Ad Spending

Budgets for online advertising get a major lift in 2006.

Yahoo’s HotJobs Partnering With 176 Papers

The company’s deal with seven newspaper groups will give Yahoo a possible extension beyond job classifieds to working with publishers on contextual ads, local search, and other revenue generating possibilities.

There Is No Web 3.0

John Markoff writes in the NY Times that Web 3.0 is coming.

Last Day Registration for PubCon Las Vegas!

So, you are going to PubCon next week, right?

Live Expo Finds Jobs With CareerBuilder

The Windows Live Expo team added several features to the site in recent weeks, including job listings from CareerBuilder.com.

Pay Attention to Gartners Hype Cycle

IT industry analysts Gartner published their 2006 hype cycle for emerging technologies this week – their predictions on what they think will be hot technologies in the near future, and what won’t be.

Newspapers Divvy Up CareerBuilder, Topix

Gannett, Tribune, and McClatchy have reworked their ownership percentages of online classifieds site CareerBuilder, the Topix.net news aggregator, and the ShopLocal.com search engine.

ad:tech Chicago 2006 – Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day.

Jobster Rings Up Investment Cash

A total of $18 million traveled into job search website Jobster, with half of the cash coming from Reed Elsevier, the publisher that owns LexisNexis and Hollywood trade paper Variety.

Social Search Changes

A few recent articles on social search got me thinking about how much search has changed and continues to change.

Microsoft Taking Classifieds To China
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Windows Live Expo, Microsoft’s answer to Craigslist and Google Base, will be launched in China and five other countries before the end of 2006.

Enterprise Blogs Inside The Firewall

The Gilbane Content Management Conference – The enterprise blogging panel was all about internal blogging – with two great speakers: