WebProNews

Women View More Television, Internet Content

Women are embracing new media more than men and are integrating their computers and the Internet into their television viewing, according to a new report from Integrated Media Measurement Inc. (IMMI).Usage of television and an Internet - connected computer at the same time averaged 17.5 minutes per day among females 15 - 48 and 15.7 minutes per day among males in the same group.