All Posts Tagged Tag: ‘Instant Buy’

Google Gets You Acquainted With Instant Buy

At Google I/O last year, Google launched the Google Wallet Instant Buy API to simplify mobile shopping, and help sellers get more conversions buy speeding up the checkout process. It was originally launched for Android, but Google expanded it to iOS earlier this month ahead of Google I/O 2014. Businesses can include a “Buy with Google” button on their mobile …

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Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]

According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google …

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