All Posts Tagged Tag: ‘Instagram’

Instagram Launches 60-Second Video Ads

Instagram Launches 60-Second Video Ads

Instagram has begun rolling out sixty-second video ads to marketers. “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals,” a spokesperson for the company tells us in an email. “Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as …

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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as the result of feedback, so this was presumably a popular request. Facebook says on its Marketing Partners website (h/t: AdWeek), …

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Increasing Demand Sends Instagram Ad Prices Up

Increasing Demand Sends Instagram Ad Prices Up

Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service’s advertising and how these have changed since it opened its Ads API up last year. Do you think Instagram ads are worth paying for? Have you seen success with them? Discuss. The report shares the findings of a …

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Is The Instagram Free Ride Over?

Is The Instagram Free Ride Over?

Instagram has been something of a social media darling over the past few years, but according to a new report from Locowise, which has been tracking it since April, both follower growth and engagement have been on a downward trend. Have you encountered issues growing your Instagram following and engagement? Let us know in the comments. According to the report, …

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It Looks Like Instagram Is Improving Search Again

It Looks Like Instagram Is Improving Search Again

Last summer, Instagram made some big changes to its search functionality including the addition of Places Search and some other new discovery avenues. It also expanded search from mobile to desktop. They’re tinkering around with search once again. Photographer Anthony Quintano (via TheNextWeb) noticed that the app is now showing some Facebook-like functionality, showing who follows you back in search …

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Instagram’s Boomerang Gets An Update

Instagram’s Boomerang Gets An Update

Instagram launched Boomerang back in October. It’s a standalone app that lets you capture quick video loops, or as the company puts it, turn everyday moments into something fun and unexpected.” Introducing Boomerang from Instagram from Instagram on Vimeo. It’s been compared to Apple’s Live Photos, which are starting to make their way to Facebook finally after being announced in …

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Instagram Ad CTR Comparable To Facebook Ads

Instagram Ad CTR Comparable To Facebook Ads

Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instagram ad waters yet? What are your thoughts? Discuss. Nanigans is a good source for this data as it is both a Facebook Marketing Partner and a member of the Instagram Partner Program. It analyzed data …

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Lark Voorhies Lupus Claims Are Just Latest In A Long Line Of Fake Instagram Posts

Lark Voorhies does not, in fact, have Lupus. Recently, Lark Voorhies has appeared to make several heavy-hitting Instagram posts in which she claimed several crazy things ranging from a battle with Lupus to her ex-husband’s bad-smelling, um, man bits. Lark Voorhies now claims that she doesn’t even have an Instagram account, but knows of several fake ones that have been …

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Kendall Jenner, Taylor Swift: Most Instagram Likes for 2015 Photos

Kendall Jenner and Taylor Swift top the list for most Instagram likes for a photo in 2015. As everyone knows, social media is very important to anyone who is anyone–and both Kendall Jenner and Taylor Swift fall under this category. Jenner uses social media to laud her accomplishments–and to take numerous selfies–while Swift uses it as a means of connecting …

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Instagram Partner Program Opens To Help Businesses

Instagram Partner Program Opens To Help Businesses

Instagram just announced the launch of the the Instagram Partner Program geared at highlighting partners to help businesses grow on Instagram and make it easier for advertisers to find helpful technology partners. The program is kicking off with 40 partners in three categories: Ad Tech, Community Management, and Content Marketing. In the Ad Tech category, partners include: 4C, Adaptly, adMixt, …

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Essena O’Neill: Shocking Departure From Social Media Inspires Other Insta-Celebs To Get Real

Essena O’Neill, lovely Australian Instagram model, shocked the world of social media recently when she began editing captions of photos from her incredibly popular account to describe the real story of what was going on or what she felt at the time. That not being good enough, Essena O’Neill later deleted all of her social media accounts including Instagram, Facebook, …

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This Should Make Instagram Even More Appealing For Marketing

This Should Make Instagram Even More Appealing For Marketing

A month ago, Instagram announced that its ads were officially rolling out to every marketer in the world after months of build up. The other day, the company discussed new ways for advertisers to drive a wider range of objectives and experience increased flexibility with campaigns. Do you see Instagram ads as a significant addition to your marketing mix? Discuss. …

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Boomerang: The New Instagram App For Animating Your Pics

Boomerang: The New Instagram App For Animating Your Pics

Boomerang is a new app from Instagram that lets you capture quick video loops, or as the company puts it, “turn everyday moments into something fun and unexpected.” Shockingly, the app is immediately available for both iOS and Android rather than one or the other. This is always nice in a new product launch, yet still all too uncommon. Introducing …

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Instagram Not Into ‘Hosting Porn’, But Floated Idea of More Nudity-Friendly Version

Instagram Not Into ‘Hosting Porn’, But Floated Idea of More Nudity-Friendly Version

Instagram’s anti-nudity policy and the backlash toward it have been well-documented. But now it appears that maybe, just maybe, the company has thought about rethinking that? Probably not – for plenty of reasons that mostly deal with advertising and its parent company Facebook. But according to CEO Kevin Systrom, Instagram has actuall floated the idea of an “R-Rated” version. Via …

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Instagram ‘Fully Open For Business’ To Marketers

Instagram ‘Fully Open For Business’ To Marketers

Instagram ads are now officially rolling out to every marketer in the world. Facebook announced several weeks ago that they would become available at the end of September, and now that October is here, you – YES YOU – have the ability to run ads on the rapidly growing social media service, or at least will very soon as the …

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Instagram Blames Apple for Its Dumb Nudity Policy

Instagram Blames Apple for Its Dumb Nudity Policy

We’ve documented Instagram’s (and its parent company Facebook’s) hatred of the female form for years. The company basically bans photos of female nipples, unless they are attached to a baby or on a sculpture. Instagram’s actual, word-for-word policy on nudity says… “We know that there are times when people might want to share nude images that are artistic or creative …

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Curalate And eBay Enterprise Team Up On Instagram Image Monetization

Curalate And eBay Enterprise Team Up On Instagram Image Monetization

Curalate and eBay Enterprise announced a partnership aimed at helping publishers in the eBay Enterprise Affiliate Network monetize their Instagram images by linking directly to ecommerce product pages. “It’s clear that online players are continuing to look for opportunities to drive purchasing right at the point of inspiration, including native mobile buy buttons,” a spokesperson tells WebProNews. “Case in point, …

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As Instagram Surpasses Twitter, Marketers Must Take Note

As Instagram Surpasses Twitter, Marketers Must Take Note

Instagram is officially bigger than Twitter, and it has the power to let marketers target audiences at the same level as its parent company Facebook. If you’re not taking it seriously as a marketing channel yet, what are you waiting for? How have you leveraged Instagram in your marketing efforts? If you haven’t, what is holding you back? Discuss. Last …

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Instagram Tops 400M Users, Leaves Twitter in the Dust

Instagram Tops 400M Users, Leaves Twitter in the Dust

Instagram has just hit another user milestone. According to the company, it now has 400 million users. It hit 300 million back in December of 2014, so the photo-oriented social network took less than a year to snag the next 100 million users. “Our community has evolved to be even more global, with more than 75 percent living outside of …

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Can Instagram Improve Your Email Marketing?

Can Instagram Improve Your Email Marketing?

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have considered, however, is how Instagram content actually improve your email marketing efforts. Have you ever incorporated Instagram into your email campaigns? What strategy did you employ? …

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These Three Instagram Photographers Are So Good They Got $10,000 Grants

These Three Instagram Photographers Are So Good They Got $10,000 Grants

After more than 1,200 entries from 109 countries, three Instagram photographers have received $10,000 each to continue “documenting stories from underrepresented communities around the world using Instagram.” The grant comes from Getty, who launched the Getty Images Instagram Grant program back in May. “Our three recipients could not better exemplify the original aim of this grant: to document and share …

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Is It Time For Your Business To Test The Instagram Ad Waters?

Is It Time For Your Business To Test The Instagram Ad Waters?

Earlier this summer, Instagram said that it would open up its ads to businesses of all sizes (on a self-serve basis) this fall. Now, they’ve officially announced that this will be the case, everywhere, starting this month. This includes in over 30 new countries, with launches around the world on September 30. The ads utilize Facebook’s ads infrastructure and targeting …

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Instagram Direct Gets Some Helpful New Features

Instagram Direct Gets Some Helpful New Features

Instagram launched Direct in 2013 as a way to share images directly with specific people or groups of people as opposed to all of your followers. On Tuesday, Instagram announced a couple of improvements to it – the ability to send content via Direct directly from your feed and threaded messages. The latter simply makes having conversations on Instagram easier. …

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Kim Kardashian Forced to Post a ‘Corrective Ad’ After FDA Called Previous One Misleading

Kim Kardashian Forced to Post a ‘Corrective Ad’ After FDA Called Previous One Misleading

Future first lady and Instagram queen Kim Kardashian has been forced to post a #CorrectiveAd on Instagram after she and a drugmaker ran afoul of the Food and Drug Administration over a deceptive ad. In now-deleted Instagram, Twitter, and Facebook posts, Kardashian touted the amazing benefits of a morning sickness drug called Diclegis, made by a drug company called Duchesnay. …

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Instagram, No Longer Square, Lets You Post Landscape and Portrait Photos

Instagram, No Longer Square, Lets You Post Landscape and Portrait Photos

Instagram photos are square. That’s just how Instagram has always been. Has it been annoying for many users? Absolutely. If you want to share a wider or taller photo on Instagram, often the only option is to create a letterbox image in a third-party app. It isn’t ideal, but it’s what people have to do to make sure the entirety …

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Instagram Releases Mini-Documentary About Its Carousel Ads

Instagram Releases Mini-Documentary About Its Carousel Ads

There are a lot of people taking a look at advertising on Instagram now that the company announced its expansion to businesses of all sizes. The company launched the carousel ad unit earlier this year enabling users to swipe through up to four images and press a call-to-action button. Instagram followed three brands and their agencies (Toyota with Saatchi & …

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Kim Kardashian Is Now the Most-Followed Person on Instagram, and Her Family Pretty Much Rules the Site

Excluding the official Instagram account, which boasts 94.5 million followers, the most-followed person on the social media site is Kim Kardashian. Kardashian just surpassed Beyonce to become the new queen of Instagram. She now has 44.1 million followers, just a bit more than Beyonce’s 44 million. Once again, excluding the official Instagram account, it’s incredible just how much the cream …

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Report: Instagram Follower Growth, Engagement On The Decline

Much has been made about the incredible growth of Instagram and the emerging opportunities that come along with that. We’ve certainly done our part in spreading the word. Last week, Pew Research Center put out some findings out about social media use, including the stat that 59% of Instagram users use it every day. That’s compared to 49% last September. …

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Infographic Tells You To Embrace Instagram Instead of Facebook

Facebook has plateaued while Instagram is just getting warmed up. That’s the message of a new infographic from Selfstartr (via Social Media Today) advising brands where to consider placing more of their efforts. The message is in line with some new findings from Pew Research Center, which said, “Facebook remains the most popular social media site – 72% of online …

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Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Salesforce is sharing data around early performance and cost numbers related to Instagram advertising campaigns over the past month. The companies partner via Salesforce Marketing Cloud products like social,com, Active Audiences, and Social Studio. Do you expect Instagram to be a major part of your advertising efforts as time goes on? Let us know in the comments. “Instagram is a …

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