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Yahoo Harnesses Search For Keyword Inserts

Make the generic become more specific, and viewers of a marketer's ad appearing in Yahoo Search may be more inclined to visit.

SES: The Ad Everyone Wants To Read

Compelling ads don't have to be a hidden Grail, accessible only to scruffy types in fedoras. At SES San Jose, panelists for the Creating Compelling Ads session emphasized testing and relevance as keys to success.