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Insertion
Yahoo Harnesses Search For Keyword Inserts
By David A. Utter - Wed, 12/12/2007 - 2:38pm.
Make the generic become more specific, and viewers of a marketer's ad appearing in Yahoo Search may be more inclined to visit.
SES: The Ad Everyone Wants To Read
By David A. Utter - Wed, 08/22/2007 - 11:20am.
Compelling ads don't have to be a hidden Grail, accessible only to scruffy types in fedoras. At SES San Jose, panelists for the Creating Compelling Ads session emphasized testing and relevance as keys to success.
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