Insertion

Yahoo Harnesses Search For Keyword Inserts

By David A. Utter - Wed, 12/12/2007 - 2:38pm.

Make the generic become more specific, and viewers of a marketer's ad appearing in Yahoo Search may be more inclined to visit.

News Tags: Search, Yahoo, Keyword, Twitter, Insertion, Search Marketing

SES: The Ad Everyone Wants To Read

By David A. Utter - Wed, 08/22/2007 - 11:20am.

Compelling ads don't have to be a hidden Grail, accessible only to scruffy types in fedoras. At SES San Jose, panelists for the Creating Compelling Ads session emphasized testing and relevance as keys to success.

News Tags: Advertising, Creative, Insertion, SES San Jose, Copy, SES, 2007, Keyword

ABC: Always Be Connecting,... WebProNews
Hundreds of Bloggers to Interact... ProBlogger
GT Solar's shares slide following... CNET News.com
Comcast is listening ... to you... Los Angeles Times:...
Dell names, fixes notebooks hit by Electronista

» More News