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Influence Articles

LinkedIn #1 Social Network, Says Report LinkedIn #1 Social Network, Says Report
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A recent study from marketing agency Performics revealed that 59 percent of social networkers found LinkedIn to be their most important social network. The survey was conducted by ROI Research and looked at nearly 3,000 people that actively use social networks.

Top Public Figures That Influence Purchases

Top 10 People Who Influence What Americans Buy

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.”

In Marketing, Perception Is Everything
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The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air overtime hardens and dries the top layer, not affecting the layer beneath.