Talk about getting it from both ends. If you haven’t been following the Recording Industry Association of America’s (RIAA) downright persecution of the webcasting industry, you might be surprised to know that not even stations that play independent music can get beyond the RIAA’s reach.

Some things grab your attention just for the coolness factor. Others whisper of revolution, a quiet promise that industrial tectonic plates are about to shift. IODA, a digital distribution company focusing on indie music, is a cool undercurrent, pulling a tide that is the promise of a sea-change.