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Yahoo Frees IndexTools Analytics

Google Analytics has some free competition, as Yahoo decided to open up the web analytics part of its latest acquisition for free to IndexTools clients and partners. We speculate as to why they are doing this.

Yahoo Acquires IndexTools

Yes, that’s correct. Yahoo! has acquired IndexTools and now has become a major player in the analytics space. Google Analytics and even Omniture now appear to have another direct competitor in Yahoo/IndexTools – it should be interesting to see how Yahoo will market IndexTools in the near future. Eric Peterson, has a great follow up to this story on his blog, speaking about how this acquisition will change the analytics game:

Yahoo Indexes IndexTools For Acquisition

Web analytics firm IndexTools goes to Yahoo in a purchase that will augment Yahoo’s strategies for promoting its advertising business to clients.