WebProNews

New YSM Features: Ad Testing and Quality Index

Nothing particularly new here, and they haven't launched yet, but in their September "On Target" advertiser newsletter, Yahoo outlines forthcoming features for their ad platform: ad testing and the quality index.

Helping Google Index your WordPress Blog

If search engine optimization is important to you, you probably already know about Google Sitemaps.

High-Priced Keyword Click Fraud Rises

Analysis firm Click Forensics recently released their Q2 2006 figures for their Click Fraud Index and found a not-so-little surprise in the numbers.

Bigdaddy Timeline, Courtesy of Matt Cutts

Sometime around January or February, a number of webmasters began to notice that Google had somehow "lost" huge portions of their websites.

Report Refutes Click Fraud Rates

The pervasiveness of click fraud was at one time estimated (primarily by companies like ClickDefense who sell preventative services) to be as high as 30 percent. But a recent analysis by newly developed Click Fraud Network (CFN) drops the estimated click fraud rate to around 14 percent overall.

SQL Server Indexes

A database index is similar to an index in a book - it is comprised of a lookup value, and a number identifier that corresponds to the row number in a table.

Google Gets Indexed By S&P

On March 31, Google will become part of the Standard and Poor's 500 index of US-based companies, a move that had been anticipated ever since the company's IPO took place.

Cutts Confirms Traffic Power Delisting

Google's well-known engineer Matt Cutts makes an exception to his general precedent of not talking about companies being removed from Google's index.

Yahoo: Podcast Interest Far from Mainstream

According to the Yahoo! Buzz Index, podcasts haven't yet captured the interest of mainstream consumers.

It's...Another Yahoo Index Update

The Sixth Weather Report from Yahoo Search should be completed sometime today, and site publishers will want to look and see where they may be placed.