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Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.

Forbes Finds SEO Red Light District
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SEO is a difficult topic for anybody new to the game. It’s proved especially difficult for Forbes, where an article about "Google Hell" had the experts shaking their heads. Not to rag too much on Forbes, the article did present an opportunity for clarification about Google’s supplemental index.

Can MySpace Steal Google Users?

Could MySpace really attract a large proportion of users away from Google and other major portals? A new report from JupiterResearch "21st Century Portals: Thriving in the Google-MySpace Era" examines that question.

The report says that 55 percent of the users who are most likely to pay for services could be drawn to an entertainment and communication combination such as MySpace.

CallWave Teams Up With Google Desktop

Google and CallWave have partnered to provide a text-messaging gadget for Google Desktop users. With the utility, users will be able to send text messages to any cell phone, while choosing to receive them either as an e-mail message or have them sent directly to their handset.

The service is currently still in beta, and allows subscribers to send unlimited text messages throughout the United States and Canada.

Submitting Pages to Ask.com’s Search Index

A Search Engine Watch Forums post inquires on the way to get site indexed in Ask.com.

Ask.com’s Webmasters page says that its crawlers go around the web from one link to another looking for significant content.

Google Index Update?

On Wednesday the SE Round Table Blog noticed a thread on WebMasterWorld regarding a potential Google Update. Matt Cutts did comment saying he was sure that an update was not happening.

I’ve noticed my blog hit with a few changes in Google over this last week. I say hit because the changes were not positive. Here are my symptoms:


Reports are surfacing throughout the blogosphere concerning the ever-growing recesses of Google’s supplemental results. Now more than ever, sites that were once highly ranked in the main index are beginning to find themselves in the confines of the supplemental index.

Some have likened Google’s supplemental index to a virtual refuse pile, an online prison where all sorts of outdated web content are doomed to a fate of obscurity for all time.

Content Network Click Fraud Tops 19 Percent

The measurement of click fraud by Click Forensics said pay per click (PPC) fraud hit 19.2 percent in the fourth quarter of 2006 across search engine content networks, while the overall industry average reached 14.2 percent.

Google’s Index Size

Google stopped showing their index size – the page count of all indexed web documents – on their homepage some time ago.

Escaping Google’s Supplemental Dead Zone

Recently throughout the blogosphere, a discussion has begun to gain steam about how exactly Google’s supplemental results are determined, and what steps webmasters can take in order to rescue these left-for-dead pages and return them to the main index.

eShopping Index Shows Growth All Around

Tis the season for metrics. The companies that keep tabs on the Internet have released a flurry of statistics over the past couple of weeks, all of them with the same conclusion: e-commerce is growing still. Nielsen//NetRatings’ Holiday eShopping index put on a few pounds, expanding by 20 percent year-over-year.

Click Fraud Down By 0.3 Percent

The industry average click fraud rate trickled slightly downward in the third quarter according to the Click Fraud Index from ClickForensics; rates for top tier providers like Google and Yahoo fell nearly one percent.

New YSM Features: Ad Testing and Quality Index

Nothing particularly new here, and they haven’t launched yet, but in their September “On Target” advertiser newsletter, Yahoo outlines forthcoming features for their ad platform: ad testing and the quality index.

Helping Google Index your WordPress Blog

If search engine optimization is important to you, you probably already know about Google Sitemaps.

High-Priced Keyword Click Fraud Rises

Analysis firm Click Forensics recently released their Q2 2006 figures for their Click Fraud Index and found a not-so-little surprise in the numbers.

Bigdaddy Timeline, Courtesy of Matt Cutts

Sometime around January or February, a number of webmasters began to notice that Google had somehow “lost” huge portions of their websites.

Report Refutes Click Fraud Rates

The pervasiveness of click fraud was at one time estimated (primarily by companies like ClickDefense who sell preventative services) to be as high as 30 percent. But a recent analysis by newly developed Click Fraud Network (CFN) drops the estimated click fraud rate to around 14 percent overall.

SQL Server Indexes

A database index is similar to an index in a book – it is comprised of a lookup value, and a number identifier that corresponds to the row number in a table.

Google Gets Indexed By S&P

On March 31, Google will become part of the Standard and Poor’s 500 index of US-based companies, a move that had been anticipated ever since the company’s IPO took place.

Cutts Confirms Traffic Power Delisting

Google’s well-known engineer Matt Cutts makes an exception to his general precedent of not talking about companies being removed from Google’s index.

Yahoo: Podcast Interest Far from Mainstream

According to the Yahoo! Buzz Index, podcasts haven’t yet captured the interest of mainstream consumers.

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