It’s been said links are the currency of the Web, and an honest-gotten inbound link is like a tip for good work. Locating broken inbound links, then—links attempted but because of an error don’t connect with a page on your site—is like an opportunity to locate missing money.
Pricing a Link When trying to understand the value of a link a variety of factors can be considered, including:
Google’s Maile Ohye concluded Link Week with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order.
The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.