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In-Stream Video Ads Remain A Major Turnoff

Modern-day Web browsing often seems like the Old MacDonald song with ads substituted for animals - they're simply everywhere.  And just as they'll respond to performances of the song, people can get sick of video ads pretty quickly, according to a new study.

72% Of Consumers Have Watched Video Online

More than half (72%) of consumers have viewed video online and the majority of all age segments have watched online videos, including 58 % 65 years and older according to a new survey from Burst Media. The survey found that 58 percent of respondents view online video content at least once a week. Men are more likely than women to view online video content over the course of a week (67% versus 49% respectively). Thirty-three percent of men 18-24 years old watch some type of online video content daily.