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All Posts Tagged Tag: ‘In-Image Ads’

IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up to the Native Advertising Playbook the bureau released a few months ago. In-image ads are content-relevant ads inserted within editorial …

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