Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.
A while back, I wrote a piece on a company called IMShopping, which was using Twitter for a fresh approach to eCommerce. Essentially what the company was doing was using a Twitter account to answer questions consumers have about products they are seeking, aiming to bring a human element often lacking in the online retail world.
WebProNews looked at some interesting research from Forrester and Shop.org this week, which indicated that while online retail sales have been increasing, those for the majority of web-only businesses have actually remained flat or on the decline.
One startup launching this week thinks injecting a little human touch into eCommerce can be a way to combat this. Naturally, Twitter is the medium the company's using to do this.
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