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A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.

Exploitation of Passion for Profit

Buying Attention & Building Trust With content that you freely distribute you are primarily trying to build relationships with people who don't know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention. Highbrow = Low Readership Most potential buyers can not distinguish between great information and average information, but most people...

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles - it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

Dirty Ideas, Clean Link Sources

Ideas come up in the news over and over again, and when they do category leading sites gain self reinforcing links. In industries where many competing sites are viewed as sleazy it is easy to build an industry leading site by playing the industry from the other side. DMOZ loves to list Allegedly Unethical Firms, and so does the media.

Under the Radar - Marketing Ideas

One of my main beliefs about blogging and marketing is that the title always matters.  It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on.  For just about everything you can do with marketing, choosing the right title is a big deal. 

Coming Up With Online Business Ideas

NicheGeek recently posted some examples of Unconventional Online Business Ideas. If you review this list you will see a bunch of nifty ideas here. Lots of people are doing these types of sites and carving out a nice niche for themselves.

Brilliant Marketing Ideas from SxSW

Over the next week, I'll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW:

Giving Away Business Ideas

I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy.  He said something like, "I think companies [like yours] just give away many of their trade secrets on their website.  They provide too much information.  If I wanted to compete with you... all I would need to do is read your website or blog.  The purpose of a website is to solicit interest... you've got to get people to respond... to generate leads." My response...

Hiring an Ideas Guy

As more and more content is created there are more publishers than there are good ideas, which means publishers are hungry to spread the few good ideas that exist. What separates a profitable channel from a money loser is typically two things: ideas and execution. Because I have been posting about a more diverse set of topics sometimes outside of SEO I get asked lots of business strategy questions.