Idearc Articles

Yellowpages.com Enters Into Ad Deal With Microsoft
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AT&T said today that its Yellowpages.com has entered into an agreement with Microsoft that will put advertising listings on Microsoft’s local search sites.

Superpages Adds More User-Generated Content

About a week ago, Idearc announced that Superpages.com had introduced more user-content features.

Idearc Media Partners With YellowUSA

Idearc Media Corp, home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed a distribution agreement that allows Idearc to put its Superpages.com performance-based advertisers on YellowUSA.com’s search platform.

Idearc Buys Switchboard.com For $225 Million
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Idearc Inc., publisher of Verizon Yellow Pages, said today that it is purchasing Switchboard.com, a provider of local online advertising and Internet-based yellow pages from InfoSpace Inc. for $225 million.

LocalSearch.com Domain Sells For $3.3 Million

Idearc Media, a publisher of online directories, including Superpages.com has purchased the LocalSearch.com URL and made a strategic investment in AmericanTowns.com, a virtual town square for community based news and information. The deal will be completed in the third quarter of 2007 for $3.3 million.

Superpages Serves Up BlackBerry Application

We all know that BlackBerry users can become just a tad bit absorbed in their devices, but that trait aside, they’ll now have less of an excuse for being late – Superpages.com just launched a local mobile application specifically for the BlackBerry.

Idearc Spins Off
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Idearc launched their local search engine, which is a spin off of Verizon.