The video trivia game was developed by NBC Learn, the educational division of NBC News. The game allows Facebook users to answer questions based on video footage from NBC News archives. Users have 30 seconds to answer questions and can play the game in real time with their Facebook friends.

NBC says What’s Your iCue? is the only video trivia quiz game on Facebook with categories including current events, history, arts and technology.

"iCue is a compelling, collaborative learning environment for students and lifelong learners. Extending our digital media platform with the iCue social media application to Facebook is an exciting milestone," said Adam Jones, senior vice president of network development NBC News.

Lexus has signed on to be a sponsor for What’s Your iCue? on Facebook under a deal arranged with appssavvy the advertising sales team for the NBC News iCue social media application.

"iCue represents a significant opportunity for brands in the social media space," said Michael Burke, founder and president of appssavvy.

"Lexus, through today’s launched sponsorships, is an excellent example as to the relevant and creative marketing programs that are possible through iCue and social media applications alike."